Affiliate disclosure

How Tonal makes money

Some links on Tonal are affiliate links. This means that if you click through to a brand's website and make a purchase, we may earn a small commission at no extra cost to you. The price you pay is exactly the same whether you use our link or go directly to the brand.

Editorial independence

Affiliate commissions never influence which products we feature on Tonal. Every piece is selected based on three things only: fabric quality (we check the label), colour match (matched to the 12-season system), and fit (tagged for neckline, body shape, and waistline). If a product doesn't pass our quality check, it doesn't appear on the site — regardless of commission rates.

Which brands we work with

We currently feature products from COS, Arket, Sézane, and Whistles, with more brands being added regularly. We only curate from brands whose fabric quality meets our standards. We do not accept payment from brands to be featured.

Transparency

We believe in full transparency. Every product on Tonal shows its fabric composition, our honest quality rating (Excellent, Great, or Good), and detailed notes about the materials. We will never rate a product higher than it deserves to earn a commission.

Questions

If you have any questions about our affiliate relationships or how we select products, email us at hello@shoptonal.com.