Privacy policy

Last updated: April 2026

Who we are

Tonal (shoptonal.com) is operated by Raven, based in London, UK. Contact: hello@shoptonal.com

What we collect

When you join our waitlist or take our quiz, we collect your email address. We use Kit (formerly ConvertKit) to manage our mailing list. We do not collect payment information, passwords, or sensitive personal data.

How we use your data

Your email is used to notify you when Tonal launches, send your personalised colour season edit, and share occasional updates about new products or features. We never sell, rent, or share your email with third parties.

Cookies

We use essential cookies from Kit for email form functionality. We do not use advertising cookies or third-party tracking. Netlify (our hosting provider) may collect anonymous analytics.

Affiliate links

Some product links on Tonal are affiliate links. When you click through and make a purchase, we may earn a small commission at no extra cost to you. This never influences which products we curate — every piece is selected on quality, colour, and fit alone.

Your rights

Under GDPR, you can request access to, correction of, or deletion of your data at any time. Every email includes an unsubscribe link. To request data deletion, email hello@shoptonal.com.

Changes

We may update this policy occasionally. Any changes will be posted on this page.